As requested by the client, the branding uses a soft beige color palette to create a clean, elegant, and modern look. The neutral tones give the brand a timeless and minimal aesthetic while allowing the nail designs and content to stand out naturally. Beige and brown also add a sense of warmth and sophistication, helping the overall identity feel both modern and approachable.
I chose the Bunya Personal Typeface for its refined yet playful character. The font brings personality to the branding while maintaining a polished and professional look. Its smooth curves and stylish details complement the soft color palette, creating a cohesive and visually balanced brand identity.
Business Cards and Loyalty Cards:
I wanted to create a clean and elegant identity that felt both professional and approachable. With the choice of soft beige and dark neutral color palette to give a timeless look, a warm feeling, and an inviting atmosphere for clients.
Both designs used a minimal layout to keep the focus on the brand details and a cohesive visual system. The paw element adds a subtle playful touch and makes the brand feel more personal (as the client is a cat person).
